The festival aims to strengthen the solidarity and friendship between Viet Nam and Japan, thereby promoting and attracting international visitors, especially Japanese to Da Nang City and Viet Nam. The festival also contributes to maintaining the direct flight of Da Nang - Narita and welcoming the direct flight of Da Nang - Osaka operated by Jetstar Pacific Airlines (JPA) from 1 September 2017.
This year’s festival is expected to have the participants of Japanese Ambassador in Viet Nam, representatives of Japanese organizations and local governments which have cooperation with Da Nang City, Japanese enterprises in Da Nang City and art troupes from Japan.
In the framework of the festival, many special activities will be organized such as Viet Nam – Japan culture and art exchange program, seminar on promoting investment of Japan to Da Nang City, Japanese speech contest, etc.
The Viet Nam – Japan Cultural Exchange Festival 2016 in Da Nang City attracted more than 60 Japanese delegations, including artisans of chanoyu, flower arrangement, calligraphists, singers, dancers, instrumentalists, etc.